I think most people would agree that this has been one of the most challenging times for all small business owners. Because we work with a variety of different types of businesses, we’ve seen their experiences vary. Some have been slow, while others have had to completely pivot in order to stay viable. We thought it might be valuable to share some of the things we’ve helped our customers do to stay agile in these uncertain times.
Restaurant in New York:
For the past couple years we’ve had the privilege of working with an amazing steak house in Manhattan. Because of the statewide shut down, they’ve had to adapt into doing takeout only. They’ve also created a cookbook with their classic recipes and have started selling it, along with some of their merchandise online and are donating a portion of the profits to the team members whose hours have been cut during the pandemic.
Speech Pathologist in Los Angeles:
Any type of therapy traditionally happens in person, especially with kids, so this pandemic has had a major impact on our clients in this industry. Right now we’re helping them find software to host therapy sessions online. It’ll be interesting to see how this affects their business model moving forward. If they find that treatment and progress isn’t hindered by not working in person, they might be able to reach a larger audience beyond their current demographic.
Salon in Orange County
Since the statewide lockdown was announced on Thursday March 20th, the Salon has had to switch to only doing online merchandise sales. In addition to emails to reschedule appointments and announce the temporary closure of the salon, we’ve also helped promote the online sales of the different products and merchandise that they sell. We’ve helped build out the product lines and also come up with a discount program with a portion of the sales going to help support the staff during this time.
We’ve also worked with a number of our customers on emailing their audiences to keep them in the loop and to simply stay in touch. We regard all our customers as partners and that means adapting our services during this time so that we can help them as much as possible. Once we get some more clarity as to when things might get back to some sense of normality, we’ll be excited to help them develop discounts and specials in order to get their customers back to their brick and mortar shops and business fronts so that they can maximize on the opportunities ahead.
If you’d like to talk with one of us about some of the different ways you can be agile during this time of uncertainty. Feel free to give us a call or send us an email and we can set up a free consultation. We hope that you are staying safe and in good spirits!